Display: CPM optimizes display ads so that the "better" ads are run more often than the lower performing ads to give the campaign a higher ROI for their ad dollar. CPM also optimizes publishers to increase the overall performance of the campaign. CPM can geo-target down to a zip code level and deliver targeted ads to key minority groups. CPM can also target age groups.
Search: CPM provides constant pay-per-click monitoring of major search engines to ensure your campaign achieves its visibility goals. CPM also provides search engine optimization advice so that the campaign's website performs as well as possible on search engines. CPM can geo-target down to a zip code level and deliver targeted ads to key minority groups. CPM can also target age groups.
